The Big Data Studies Lab at Seoul National University pursues experimental research that rethinks the role of the humanities in the Zettabyte era. How do we handle sources distributed across millions of servers? Or digital artifacts that increasingly take the form of audiovisual content, 3D point clouds, and holograms? Our search for the new normal in the humanities is supported by the Innovative and Pioneering Research Scheme from Seoul National University, with $600,000 USD of seed funding committed to it for nine years (2019-2028).

Our lab strives for a global and balanced understanding of big data from a humanities perspective. Our international team conducts research using English, Spanish, Korean, Chinese, Danish, and Norwegian sources.

Our lab expects the highest standard of research with a strong emphasis on technological literacy and methodological rigor. Our objective is not to engage in hasty theorization but to demonstrate our arguments empirically via experiments and field research. We meticulously check every fact, report, whitepaper, and data set cited in our published papers and blog posts, and we provide corrections upon discovering any errors or misleading information.